Once we know what content you want created and what you want it to achieve, we’ll put together a brief.Ī brief is a document that is an overview of the video content you want created and what it needs to achieve. So what actually happens during the pre-production process? Here’s an overview of what can be involved: Hence why spending a large amount of time in the pre-production process is so important. ![]() This would result in areas to be over-shot which may not be required for the end film, meaning more time would need to be spent in the post-production stage to get the intended end result. The opposite method would be to spend minimal time during the pre-production stage. This results in a better quality and more effective final product. All involved understand what areas to prioritise, allowing more time to be spent on the what is most important for the viewer to experience. Pre-production makes sure the rest of the production process runs as efficiently as possible. Ensuring all parties involved are on the same wave length. It makes sure that the film crew and client know exactly what is going on, what content is being created and how it will be created. It’s important for everyone involved in the production process. Pre-production is a lot more than paperwork. Or, if you’d like to see a breakdown of our animation process, you can check out our blog about The Lifecycle of an Animated Video at Digital Brew.When producing any type of content, good planning is vital. To learn the specifics of how each production stages works with animation, cruise over to our blog post “ The Production Process an Animated Explainer Videos”. When you boil it down, video production can be summed up into three main parts: pre-production, production, and post-production. Post is where all the footage is constructed and the final touches, the elements that really make the video pop, are added to the final product. I wasn’t aware of the coloring that happens in post or the audio mixing. Post-production, which is often referred to as ‘post’, is organizing, cutting, coloring and editing the footage captured in production.īefore entering the world of video production, I thought the footage captured on the camera is the video product that we see on the big screens. Last, but certainly not least, is post production. The work that is done on a film or recording after filming or recording has taken place. If you’re adding elements such as motion graphics, animation or voice-overs in your video, the material will be produced in the production stage.īONUS TIP: The quality of footage you receive in production can not be corrected in post production, so make sure the footage from production is the highest quality footage you can get! The video production company you’re working with bring their crew, equipment, talent (actors) and all necessary props out to the location and capture all the footage necessary. Production is the actual filming of the video. The action of making or manufacturing from components or raw materials or the process of being so manufactured. But unfortunately, spending the appropriate amount of time in pre-production to nail down the video’s concept is often an overlooked step in the production process. Having a strong concept is an essential component of a video. ![]() It’s where we get all of the ducks in a row so the rest of the production process is as smooth as gravy. Pre-production is the work done on a product, especially a film or broadcast program before full-scale production begins.Įlements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. The production process, in a nutshell, is pre-production → production → post production. And some of our clients have asked us to elaborate on the subject matter, so here it is. To us, pre-production is a term we use in our vocabulary daily, so it’s easy to use the term with clients without realizing they may not know what the terms pre-production, production, and post-production actually mean or what they entail.īut you know us, ask and you shall receive. What does that even mean? Working in a video production company here in Orlando, it is easy to see why we often use terminology specific to video production and forget that most people do not know what all encompasses any given term.
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